SAN FRANCISCO – January 24, 2013 140 Proof is expanding its social ad technology offering today with the launch of a new format called Native Ads for Social Sites. The format allows 140 Proof advertisers to run campaigns on popular blogging platforms like Tumblr.

Tumblr is an audience of tastemakers. Millennials make up one of the biggest demographic audiences on Tumblr, exerting considerable buying power, not just on their own but also as influencers of those around them. A new study from the Consumer Electronics Association concludes that “Millennials have the highest purchase intent of all demographics” and they give purchase advice to friends and other family members.

Brand advertisers can now reach an audience of engaged, socially-savvy people on Tumblr's top 50 blogs. 65% of Tumblr's audience is under age 35, and 60% are college-educated. The native social ad format means the ads can be reblogged and shared like any other blog post.

Brand advertisers can use 140 Proof Native Ads for Tumblr to:

Reach young, desirable audiences: Tumblr’s audience is young and smart. Quantcast reports that Tumblr indexes highly for people aged 18-24, with most visitors having attended college.

Be heard above the noise in social: Brands are likely to be heard on Tumblr simply by virtue of the higher share of voice they’ll enjoy. Not only do fewer brands overall have access to Tumblr paid channels, but 140 Proof offers exclusive ad placement via its Tumblr publishers.

Drive sharing and engagement: Likes on Tumblr are as seamless and fast as Likes on Facebook, and Shares (known as “Reblogs”) on Tumblr are even faster than a Facebook Share. A greater percentage of Tumblr users click Like on Tumblr posts than Twitter users click Favorite on Twitter posts.

Capitalize on flexible creative formats: Content from all other platforms — video, pictures, text — is compatible with Tumblr. Native social ad units for Tumblr are among the richest available, with generous visual space for well-designed creative as well as the traditional text and link. Brands who want to have an earned presence on Tumblr can easily tweak and repurpose their content from other networks.

For more information about 140 Proof Native Ads for Social Sites, please contact us at hello@140proof.com.

About 140 Proof140 Proof is the leading social advertising service, providing brand advertisers a simple and effective way to reach millions of consumers primed to discover and share. The company delivers relevant, native, sharable ads across millions of social sites and apps connected via the Blended Interest Graph. 140 Proof's Interest Graph targeting utilizes stream-analysis technologies to match ads to the target audience based on public social cues like who they follow and keywords in their feeds. The solution is optimized for social and additive to the user experience, including in-stream, IAB standard, and rich-media ad units. 140 Proof is headquartered in San Francisco and has additional field offices in New York, Los Angeles, Chicago, Dallas and Detroit.