SAN FRANCISCO – February 19, 2013 Social advertising company 140 Proof today announced the launch of new Rich Media Ad Units, expandable social ad units that enable full-screen takeovers with high-resolution photos, video clips, and maps within smartphone banner ads. These are the first rich media ads for smartphones to be targeted based on people’s interests to maximize engagement and increase brand lift. The new ad units will run at the top of the social stream within 140 Proof’s network of web, smartphone, and tablet sites and apps that are connected to Twitter, Facebook and other social networks.

Rich media social advertising opens the door for brands to create sophisticated, powerful and engaging ad campaigns with seamless in-app and in-browser opportunities. 140 Proof’s Rich Media Ad Units offer marketers more creative control for campaign execution, innovative ad formats and real-time performance analytics to track and optimize campaigns.

Online marketers can use 140 Proof social ads to:

Increase interaction and brand lift: Rich Media interactivity can deliver significant lift in brand awareness and purchase intent.

Drive higher ad performance: “Average CTR for Rich Media ads are approximately 5X than for non-Rich ads” — Marin Software

Promote user experience: Rich Media ads don’t require users to leave their favorite apps, increasing satisfaction and engagement.

“We know that purchase intent increases significantly when customers are engaged. Combining creative and interactive rich media ads with our interest graph will enable brands to engage customers in new and finely-targeted ways,” said Jon Elvekrog, CEO of 140 Proof.

140 Proof Rich Media ads are built with the industry-standard Celtra AdCreator. To learn more, contact hello@140proof.com.

About 140 Proof140 Proof is the leading social advertising service, providing brand advertisers a simple and effective way to reach millions of consumers primed to discover and share. The company delivers relevant, native, sharable ads across millions of social sites and apps connected via the Blended Interest Graph. 140 Proof's Interest Graph targeting utilizes stream-analysis technologies to match ads to the target audience based on public social cues like who they follow and keywords in their feeds. The solution is optimized for social and additive to the user experience, including in-stream, IAB standard, and rich-media ad units. 140 Proof is headquartered in San Francisco and has additional field offices in New York, Los Angeles, Chicago, Dallas and Detroit.